"Projects go smoothly due to Cielo's responsiveness to deadlines & thorough attention to detail—flexible & adaptable. Highly recommend her! If you get stuck writing all of the time, read my blog post on overcoming writers block. 56 Shares. Marketing on Fire Insider Tips delivered straight to your inbox once monthly. Your real estate copywriting also needs to read well for your audience so you can connect with your readers. You really need to tune up your copywriting skills, because this listing is pretty bad, actually. Or to donate directly now. It goes on to state that it includes two lots, which have already been zoned, and has “endless potential” because of it. You need a real estate copywriter on your team. Do any of them sound appealing? Supporting you. You can achieve this by painting a picture with words, like “A large patio in the backyard that’s great for spending time with the family and hosting barbecues.” It’s simple, and much more effective than just stating it has a big patio. I wrote an entire guide to features versus benefits that you should read to understand this strategy in-depth. It makes you feel like you could buy a very rare property that you’d kick yourself over if you didn’t. You know your ideal client. Find a way to make the property that you’re listing sound special. You need to cut through the static that is the real estate industry as a whole. 10. This property also includes a loft “as a man cave or another bedroom” and “the entire property is beautifully landscaped with various trees and perennials. Here is a great way to easily generate some headlines: Results They Want: Buy Their Dream Home Objections They Have: Even if you don’t think you can afford it Time frame: With little to no time on your end. Sometimes a real estate agent will provide the draft copy text to the property owner or proxy for approval. Engineer your business to work with less of your involvement, not more.”, ~Marie Forleo, NY Times Bestselling author. Give home buyers a sense of what it would be like if they owned the home and use real-life scenarios. Are you known as an expert in the real estate industry? People that are lower income? It even finishes with a call to action to phone him. The steps you need to make your real estate content marketing vision come to life, are skill areas where I excel. Follow back. How to create emails with an 85% open rate, 3 Magic Tricks to get clients reading your newsletter every month, The One Hack guaranteed to drive organic Google searches to YOUR WEBSITE. Still not convinced? Luxury. Cielo demonstrates excellent communication and the highest level of professionalism. #copywriting #estate #property copywriting #property sales copy #real Mark Andrews Banned 9 years ago Okay, one of the reasons I asked this question was because of the often appalling sales copy used by many estate agents in Europe especially. Hell no. With that in mind, these are tips for writing exciting real estate property descriptions that sell. If your real estate sales copy doesn’t quickly convince your target demographic that you are qualified to speak authoritatively about the industry, they will likely leave the page. Whatever that is. ", "She connects with the audience effortlessly—talents invaluable for businesses communicating with current & prospective clients. Storytelling gets readers emotionally involved with the writing and makes the property stand out among the competition. Dan Ariely, a professor at Duke University, performed a study to discover how people reacted to free items. We highly recommend her for the skill and enthusiasm she brought to the project. Try using some of these proven power words. The house, location, and the price isn’t everything. I’m talking headlines, property descriptions, ads, the whole shebang! Your competition who already knows how to write copy is lightyears ahead of you. This will change how you write your headline. Just like with listings, the same rules apply. That’s why it’s a good idea to intersperse into your writing, when appropriate, the professional affiliations, real estate certifications, and practical experience you have. The listing then says that there are too many exquisite finishes to list and that it’s a family home mixed with luxury. Marketers like yourself generate up to 67% more leads by blogging on behalf of their business. You know that, and your customers know that. Social Justice & Wellness Content Marketing Strategist & Copywriter, **Want to SAVE MONEY? Tap here to learn more about what sets me apart from other copywriters. Sarah is truly at the cutting edge of real estate marketing. Your SEO: What are you currently doing to boost Search Engine Optimization? That means it’s the perfect element to include in your headline to draw interested customers in. Copywriting for real estate takes time to execute, let alone learn. All you need to do is share facts and relate to your audience. This won’t work for every property, but it can be a massive selling point if there are real history and heritage behind it. When someone reads your listing, they need to feel excitement and curiosity. You’re going to find more time to spend with family and friends. It can drive interest into action and showings into closed sales. It’s lifechanging. Bonus points if you can cite actual data on how low crime is compared to other nearby locations. If you don’t amp up your game, they will get your client.. Ways I’ll Save You Time and Make You Money: Unleashing you from being in charge of your own real estate marketing. When Dan offered students between a free Hershey’s and heavily discounted Lindt, a large majority opted for the free candy. Are you selling any property that has an interesting history or story? They know they’re working with a pro, not an amateur. Things to mention would include heritage, famous people that lived there, or if something historical occurred nearby. Someone somewhere is marketing to your client right now. You have to consider your target buyer’s perspective to figure out what copy will excite them and persuade them to … The matter of the fact is bragging helps when you really know your stuff. Perhaps it uses rare materials, has cool built-in amenities, or it’s located near a popular monument. Operating it myself. In your case, it’s all about spicing up your copy to the point it makes you stand out as the best and gets you more clients. Excited to watch your business soar to the top! Benefits are what the customer is really going to get out of the property and usually, but not always, includes emotionally charged words. As an accomplished expert in crafting emotive and engaging copy, I stop people clicking away and deliver the killer first impression your copy deserves. They mentioned that they are 4th and 5th generation of their family, and how their ancestors immigrated in 1875. That’s because we’re experts at writing copy that inspires action and engages with your buyers, sellers or stakeholders both emotionally and rationally. Waiting for the perfect space to make it all come true. First of all, the intro with “once in a lifetime opportunity” is an awesome copywriting strategy. I’m not afraid of crashing. The copy “enjoy large family gatherings” further helps imagine what living in this house would be like. It’s highly actionable and very effective. Heck, there’s even a mudroom and powder room! Copy Vida. That’s why I recommend taking a few minutes and planning out your content before-hand. Let’s look at some ways you can do so with real-world examples, too. To be appealing, your real estate listing copy needs to include specific search terms people use while researching homes. It states that Matt’s goal is to help his clients live better lives, create wealth through investing, and to empower his team. Remember what you learned about features versus benefits earlier? Don’t be afraid to throw in some personality and let your true character shine through. Your real estate copywriting should focus your content on local and regional knowledge, so your audience knows you have a strong understanding of more than just the home market. Trying to figure out how to get your luxury clients coming back TO YOU? Learn from this listing. 4 tips for writing powerful real estate copy. Nuevo Clases. But, the Lindt truffle is much more expensive and higher quality. I’m your real estate copywriter. “Your business needs to give you freedom from two things: time and money. By writing appealing copy, you can convert interest into action and showings into closed sales. News 4 tips for writing powerful real estate copy. Your Current Inbound Marketing Plan: How often are you posting blogs? Giving you more time to connect with clients. To help you out, here are our top five real estate copywriting tips for crafting irresistible copy: 5. I’m not a history geek, so I have no clue what they’re talking about, but even I’m interested! While you’re writing your property description, ask yourself what the benefit is of every feature you state. You are marketing online, right…? This could be a free viewing, a free brochure — anything free. Real estate ads with dated designs, cheesy copy, and awkward headshots are common — and generally ineffective. Turning a profit on each. Style. Safety isn’t just measured in terms of the area, but also security systems. The back yard will be your private oasis with the huge deck, pool, and hot tub”. Promote your new real estate listing with well-written descriptions on MLS, social media and other real estate websites. Or you pick a philanthropy where you live. Here’s how to write blog posts that generate traffic and real estate leads. It isn’t always possible, but always take the opportunity if you can. Check out this listing — they did a fairly good job. Let’s use your keywords. Not the cash flow, you’ve got that covered. If the owner or the estate agent wants minor changes to the text, the copywriter has about 30 minutes within their contracted time allocation to update the text. Include how customers will benefit from working with you; smooth transactions, quick sales, and little paperwork are a few ideas. Take the time to research these to ensure they’re useful, and gather some references to help you write. Real Estate Instructor. More than a decade as a professional journalist led me to this moment. Custom real estate copy and content marketing solutions for: Custom real estate copy and content marketing solutions for: Less. Consider the following tips on how to write real estate listing copy … I take care of your copywriting for real estate marketing. Apply to Real Estate Associate, Content Writer, Copywriter and more! Your email address will not be published. It’s hand-down the most important element of writing real estate listings. You’ve committed yourself to selling more houses. Use numbers, action verbs to appeal to buyers' senses. It is as if they walked into a store, took the photos off the shelf, stuffed them under their jacket and quietly walked out again. Are you selling a property that has a unique appearance or looks like a miniature version of Buckingham Palace? Managing more than a dozen short term rental properties for a large real estate firm. Think factual. They should be oozing to give you a phone call to come to view the property. Great real estate copywriting is all about writing headlines that open up your clients. Here are a few ideas to try out: What do you think of this property description? Does the property have cameras, good alarms, or other ways to keep it secure? Note how the description details this home has an open concept layout, cathedral ceilings, breakfast bar, and eat-in kitchen. And there’s a nice chunk of that you can take for yourself. More money? Since the real estate photography business is hot with the issue, design blog sites are also now being questioned for exploiting artful photographs and posting them on their sites. In both of these situations the real estate agent is technically breaking the law. But, you have to stand out as an agent, and your real estate copy has to be top-notch. Everyone is always in the search for a property. Yielding mega results. Why do you think that no one has been contacting you lately? Go fix up your copy and get more real estate customers already! Every word has an emotion or idea attached to it when it’s read. JOIN SELECT Back to top. This ensures that your real estate copy standards a fighting change of being read - … Make it exciting. If you have credentials to show off, then show them off you should. Use storytelling to explain your experience and expertise as an agent. Learning how to write a great real estate profile will get you more clients and commissions, while also sharpening your brand image. Not only that, but they were the #1 producing realtors in successful transactions for buyers. Wonder. ", "A solid content creator for our design agency—Cielo's ability to see the big picture, connect with people on the little things & tell compelling stories is a rare combination. That’s it. Did you enter the year with big ideas to expand your premier real estate or luxury vacation rental business? There are some main focuses you should have every time you piece together content, including the following: Many aspire to be agents and to make the millions, but so few make it. Creating case studies to share with clients? Keep reading if you want those kind of results. Your email address will not be published. The image captures what I was feeling at this moment. Exhilaration. book my free 15 minute strategy session. Having ad copy that stands out is crucial when competing for a great real estate ad position. But, you have to understand your target market a bit deeper. How could we work together to help Google find you more often? Now that the resolutions have settled in, so have the realities. The last paragraph nails this strategy. But since I want to see the world - dive into grand adventures - I frequently get into a plane. Consider this: would you rather work with a boring and negative real estate agent or one that’s fun and vibrant? S located near a popular monument bad, actually design agency would you rather with... Family to be top-notch an expert in the United States in 2019 Duke University, performed a to... Get stuck writing all of the page and potential sellers so that get.: would you rather work with Less of your involvement, not more. ” ~Marie... To avoid that, but that doesn ’ t just measured in terms of the property, that! Powder room you ahead of other local agents expertise as an agent, and speed ahead of so many.... Is truly at the cutting edge of real estate or luxury vacation rental business storytelling readers! To features versus benefits earlier including blogs, books, and website content propel! Rocky Mountains! `` up in your inbox once monthly to find more to. Proof and makes the property demonstrates excellent communication and the highest level of.. But they were the # 1 producing realtors for re-sale homes in their region for three years the Circa listings... 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