Another major acquisition in the marketing industry, this time in AI. Ran Sarig, Datorama CEO and Co-Founder. With one unified view of data and insights, companies can make smarter decisions across the entire customer journey and optimize engagement at scale. Ran Sarig Datorama’s marketing intelligence platform transforms the way marketers optimize their marketing performance, business impact, and customer loyalty. Today’s announcement strengthens Salesforce’s ability to empower brands worldwide to deliver smarter, more personalized and connected customer experiences. Join our community and find answers, tips and best practices. Their most recent acquisition was ClickSoftware Technologies on August 8, 2019 Salesforce is a global cloud computing company that develops CRM solutions and provides business software on a subscription basis. Salesforce has completed our acquisition of Datorama, the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. Access the latest whitepapers, webinars, and case studies. Gathering marketing data is a tedious and manual process. The Salesforce acquisition of Datorama gives Salesforce the tools to capture the attention of marketers who are struggling to aggregate all their data into one place. View our holistic solutions by organization type or role. We’re excited to announce that Salesforce has completed its acquisition of Datorama — the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. We would like to say thank you to our entire community for being part of the Datorama evolution and celebrating this important milestone with us. By integrating and harmonizing this data, marketers can visualize, analyze, and take action on valuable real-time insights to optimize every marketing investment and activity. Founded in 2012, Datorama helps many well-known global agencies and brands — including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard, and Foursquare — optimise marketing campaigns, automate reporting, and make faster data-driven … Datorama customers will be able to leverage the power of the world’s #1 CRM to take action on data and insights, delivering smarter engagement across the entire customer journey. Salesforce is excited to welcome Datorama’s incredible team to the Salesforce family. Datorama had a strong portfolio of 3000+ customers across the globe including multiple Fortune 500 companies before the acquisition. The deal is valued at over $800 million. For Salesforce, the acquisition of Datorama is meant to bolster the company’s data analytics capabilities, so it can provide more useful insights to marketers as they target customers. The Datorama deal follows Salesforce.com's acquisition of MuleSoft for $6.5 billion in March. Explore the first edition the Marketing Intelligence Report for an inside look into how the new growth imperative is affecting marketers across every industry. Salesforce announced Monday that it has agreed to buy Datorama, which employs artificial intelligence to provide marketing intelligence and analytics. With Datorama Acquisition, Integration Rolls On At Salesforce The company’s ongoing mantra is “integration” and it seems to have no shortage of assets to leverage in that quest. August 21, 2018 - Meir Orbach of Calcalistech writes: San Francisco-based customer service software juggernaut Salesforce.com Inc. announced on Monday it has completed its acquisition of Israel-based marketing analytics company Datorama Ltd. Four months ago, Pope extended her global Datorama CMO remit by taking on marketing for Salesforce Marketing Cloud and Pardot. © Copyright 2020, Datorama, A Salesforce Company. Sign up to get news alerts, behind-the-scenes insights, and research from Salesforce News & Insights, By subscribing, you confirm that you agree to the processing of your personal data by Salesforce as described in the Privacy Statement, © Copyright 2020 Salesforce.com, inc. Salesforce this week signed a definitive agreement to acquire Datorama, a cloud-based AI marketing platform for more than $800 million. About six months after its acquisition of Datorama, Salesforce is announcing new integrations with the marketing intelligence firm's platform. Dive Brief: Salesforce announced an acquisition deal for Datorama, a marketing intelligence and analytics platform powered by artificial intelligence, for an undisclosed amount on Monday. Both Pope and Datorama’s fortunes changed significantly last July after Salesforce acquired the marketing analytics and enablement vendor for US$800 million. Datorama provides marketers with the ability to connect, analyze, and take action on all of their data in one marketing dashboard to drive ROI, speed, and growth across their business. It complements recent innovations including our integration with Google Analytics 360 and Marketing Cloud Einstein capabilities. For Datorama customers, today’s announcement means more of what you love and have come to expect from Datorama. With Datorama, customers can automatically connect all their disparate marketing tools and reports in one centralized place; access and act on the right cross-channel KPIs, dashboards, reports, and Partnering with Datorama provides you with the opportunity to grow your business and develop your expertise. “Salesforce’s acquisition of Datorama will enhance Salesforce’s Marketing Cloud with expanded data integration, intelligence and analytics, enabling marketers to unlock insights across Salesforce data and the myriad technologies used in today’s marketing and consumer engagement ecosystem,” Sarig stated in the blog post. U.S. sales and marketing software company Salesforce said on Monday it signed an agreement to acquire Datorama, an Israeli cloud-based artificial intelligence marketing platform. We are excited to welcome Datorama’s incredible team to the Salesforce family. Purchase Price: $2.8B. This is its fourth acquisition so far this year, following MuleSoft, CloudCraze, and Attic Labs. The Salesforce Datorama acquisition marks the fourth purchase for the vendor this year, following its acquisitions of Attic Labs, CloudCraze and MuleSoft. Salesforce has signed a definitive agreement to acquire Datorama, the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. Salesforce’s acquisition of Datorama will enhance the power of Marketing Cloud with expanded data integration and intelligence, enabling marketers to unlock insights across all of their marketing channels and data sources. Salesforce had plans to use Datorama to prop their own data analytics capabilities within the Marketing Cloud as well as to complement its integration with Google Analytics 360 and Marketing Cloud Einstein. It all stems from what Chris O’Hara, VP, Product Marketing, calls the “fourth industrial revolution” led by things like data, AI and the internet of things. Salesforce acquired marketing intelligence firm Datorama in 2018, followed by its $15.7 billion purchase of Tableau in June 2019. CRM giant Salesforce (Nasdaq: … Exciting news! With Salesforce, we are excited to expand upon on our core mission — to help marketers integrate and gain insight from one single source of data truth. The deal is anticipated to close Q3. Datorama provides the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. Various trademarks held by their respective owners. Salesforce's acquisition of Datorama enhances the power of Marketing Cloud with expanded data integration and intelligence, enabling marketers to unlock insights across all of their marketing channels and data sources. The deal is anticipated to close by Q3. Our customers, employees, and partners are at the center of every new product or strategic decision we make. Salesforce is reportedly offering more than $800 million in cash for the Israel-based company, according to Calcalist. "Regardless of … Datorama CEO and Co-Founder. A Salesforce spokesperson confirmed that “Salesforce has signed a definitive agreement to acquire Datorama.” Although not all the terms of this acquisition have been disclosed, sources close to the companies said that the offer was for $800 million. Terms were not disclosed, though the publication CTech said the offer is for $800 million. Salesforce has signed a definitive agreement to acquire martech company Datorama for more than US$800 million. 08.20.2018. Please see Datorama’s blog post for more information. Let’s take a look at why this acquisition is so important for Salesforce, and what it means for the future of marketing analytics. The Datorama purchase dovetails with Salesforce.com's purchase of marketing specialist Krux in 2016. Acquisition Date: Jun 1, 2016. Datorama enables more than 3,000 leading global agencies and brands—including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare—to optimize marketing campaigns, automate reporting and make data-driven decisions faster. Just months after the acquisition of MuleSoft at $6.5B, Salesforce took another step towards CDP land by announcing plans to acquire customer data platform vendor Datorama.. Salesforce appears to be taking serious steps towards offering a vendor agnostic approach to dealing with customer data. Salesforce has signed a definitive agreement of over $800M to acquire Datorama.This acquisition is aimed at enhancing the power of Salesforce’s Marketing Cloud with expanded data integration and intelligence, enabling marketers to unlock insights across all … Now branded as a marketing intelligence tool within Salesforce Marketing Cloud, Datorama brought a vast array of connectors to disparate data sources, Bloom said. With one unified view of data and insights, companies can make smarter decisions across the entire customer journey and optimize engagement at scale. All rights reserved. The Salesforce Datorama acquisition is expected to enhance the Salesforce Marketing Cloud system and better compete with Adobe -- the CRM software vendor's main competitor in the marketing space. Best, Salesforce will be looking to bolster its Marketing Cloud with expanded data integration, intelligence and analytics. Learn how the parts of the Datorama platform work together. 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